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Privacy Policy

Privacy Policy

Til Valhalla can obtain personal data and information from you when you visit our website, contact us and sign up to receive our newsletter or other forms or services on our website. This Privacy Policy sets out how we will use your personal data. Til Valhalla treats your data and privacy seriously. We will never sell your data on to any third parties or use it to sell you anything. We do not rent, sell or trade email lists with other organisations and businesses.

Why we collect your data

Under the current information rights law, we are required to have at least one lawful basis to process your personal data dependant on how we collected and processed your information. We use a condition called legitimate interest to process your data and your consent. We process your data in our legitimate interest to provide support to wounded, injured and sick service personnel, veterans and their families.

We determine that in you providing your personal data to us you do so either to support the Charity as a volunteer, to make a financial donation to the charity or to receive support. We will therefore process your data according to the way in which we have received your data as follows:

  • When you submit your personal data to us either via a donation, webform or printed form we will store that data in our database and record any activities that you undertake. We do this to enable us to maintain any preferences you have for receiving information from us and to ensure we suppress your contact when you have requested us to do so.

  • If you undertake events or challenges or volunteer for us, then we will use your personal data to fulfil our legal requirements in administering those relationships.

  • If you donate to us, we will use your personal data to record and provide a receipt for your donation.

  • If you are a beneficiary or seek support from us where we collect data from you in relation to your health, ethnicity, sexual orientation or criminal history we process this with your explicit consent. Where we cannot reasonably be expected to gain consent from you, we will process your data under a legal condition of ‘substantial public interest’ complying with our charitable objectives to provide you support where you are eligible.

We may also contact you if we need to ask for or provide additional information or to check our records are right and to check every now and then that you’re happy and satisfied to remain on our list. We don’t rent, sell or trade email lists with other organisations and businesses. We will not use the information you provide us with for any purpose other than newsletter related.

What personal information is collected

We collect the following types of Personal Data.

Personal Information such as name, postal address, telephone number, email address, card or bank details, etc. This is taken from the information you voluntarily submit via registration forms, correspondence, phone calls, donations, shopping, Just Giving, Gift Aid declarations, etc.

Special Category Information such as your medical details if you are receiving services from us or undertaking a challenge or event that may require disclosure of medical information for safeguarding purposes. In some cases, we may take some basic criminal history information from individuals accessing our Recovery services for safeguarding purposes only. We will also be collecting data on ethnicity and sexual orientation in order to assist with the promotion of equality and diversity.

Non-personal information such as which web pages you visit, IP addresses, social media used, etc. This is captured using Cookies (see below for more information). Also within this area are any preferences that you may have informed us of, such as how you want to hear from us and which aspects of the charity are of particular interest, etc.

Other information such as information we receive about you if you use any of the other websites we operate or the other services we provide. In this case we will have informed you when we collected that data if we intend to share that data internally and combine it with data collected on this site. We will also have told you for what purpose we will share and combine your data.

We are working closely with third parties (including, for example, business partners, sub-contractors in technical, payment and delivery services, advertising networks, analytics providers, search information providers, credit reference agencies). We will notify you, in advance, where possible when we receive information about you from them and the purposes for which we intend to use that information.

How we use your information

Til Valhalla will process your data to administer the following items:

  • Help deal with your enquiry, request or application.

  • Process your purchase or a donation.

  • Provide further information about our cause, work, activities or products by post.

  • Seek your ideas and feedback, via research or surveys.

  • Register and administer your event or challenge participation.

  • Use in-house and third-party research companies to analyse who supports us or receives services from us and in what ways. Use the insight to improve our work, services, fundraising activities and communications.

  • Detect and prevent fraud by verifying identities and enabling technical improvements.

  • Provide a more personalised service, such as using your details, interests and behaviours to customise communications we may send you or the web pages you see

  • Provide it to a professional body if required by law or to comply with a legal obligation. To register you with our web site and to administer our web site services for assessment and analysis (e.g., market, customer and product analysis) to enable us to review, develop and improve the services which we offer and to enable us to provide you and other customers with relevant information through our marketing programme.

  • Notify you about changes to our Service.

  • Keep you informed of Trading products (including special offers and discounts which we consider may be of interest to you) from our Shop where you have either purchased something previously or given your consent to be added to our newsletter marketing list by email or post.


Til Valhalla may use information obtained from you from cookies. Cookies are text files containing small amounts of information which are downloaded to your device when you visit a website. Cookies are then sent back to the website on each subsequent visit. Cookies are useful because they allow a website to recognise a user’s device. Cookies do a variety of jobs, including letting you navigate pages efficiently, remembering your preferences, and generally improve your user experience. When you visit our website, we may also log your IP address, a unique identifier for your computer or other access devices. If you want to delete any cookies that are already on your computer, please refer to the instructions for your file management software to locate the file or directory that stores cookies. If you want to stop cookies being stored on your computer in future, please refer to your browser manufacturer’s instructions by clicking “Help” in your browser menu. Further information on deleting or controlling cookies is available at Please note that by deleting Til Valhalla cookies or disabling future cookies you may not be able to access certain areas or features of our website.

Google Analytics

We use a third-party service, Google Analytics, to collect standard internet log information and details of visitor behaviour patterns on our website. We do this to find out things such as the number of visitors to the various parts of the site. This information is only processed in a way which does not identify anyone. We do not make and do not allow Google to make, any attempt to find out the identities of those visiting our website.

Transfers and Third Party Information

By providing Til Valhalla with your personal information, you consent to us processing your information for the purposes set out in this Privacy Policy and you consent to Til Valhalla transferring your information to countries or jurisdictions which do not provide the same level of data protection as the UK, if necessary for the above purposes. If we do make such a transfer, we will, if appropriate, put a contract in place to ensure that your information is protected, such as sign up to the EU-US Privacy Shield.

Access to your personal information

You are entitled to ask for a copy of the information Til Valhalla hold about you which you have submitted to us and to have any inaccuracies in your information corrected. If you have any questions concerning your personal information, about how we use your information, if your personal details change or if you change your mind about any of your marketing preferences, please email us at:  You have a right to complain to the Information Commissioners Office (ICO) if you think there is a problem with the way we are handling your data. See

Changes to this Privacy Notice

Our privacy notice will be reviewed annually. 

Links to other websites

We may link to other websites. We are not responsible for the content or privacy policies of these sites, nor for the way in which information about their users is collected and treated. In particular, unless expressly stated, we are not agents for those sites or advertisers, nor are we authorised to make representations on their behalf.

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